Our vision for the future of insurance

Insurance is standing at the gate of major change.

Currently, only a small fraction of insurance transactions are truly digital – by some estimates, only 1%. This means a human is involved in the vast majority of all insurance transactions. To draw a comparison, this puts us at a similar point in time to the emergence of credit cards.

Prior to that innovation, almost all transactions occurred via cash or checks. However, there were a few innovators that made the bet that cashless transactions would be the future and would soon dominate commerce – and the evidence that they were right is all around us.

In today’s world, it’s not uncommon for businesses of all types to operate fully cashless on the back of credit card networks. What’s more, Americans have on average four credit cards in their wallets – and oftentimes their portfolio of cards includes co-branded credit cards made possible by the credit card networks and/or issuers.

Airlines were the first to offer co-branded credit cards to consumers. Hotels weren’t far behind, and now you have major retailers jumping in. Popular examples include Delta Skymiles card by American Express, Marriott Bonvoy card by Chase and Visa, and Amazon Prime Rewards card by Visa. Consumers choose to use these cards not because they are backed by Visa, Mastercard, and American Express or because of the issuing banks such as Citi and Chase. They do so because of the affinity they have for the brand that is offering them.

Similar to how the marketplace of commerce shifted to credit cards and then to co-branded credit cards, the marketplace of insurance is now shifting to digital. Sure is leading the charge in partnership with popular consumer brands offering embedded insurance programs to their loyal customers.

There’s no mistaking it, the future of insurance is squarely digital. As younger consumers come of age and more frequently purchase insurance, their preferences are to do so digitally. Companies that don’t adapt now to their digital preferences will be left behind.

The first mover advantage is real, and it gives those prescient enough to pursue it the mind share, resources, and learnings first. As was the case with the emergence of credit cards and cashless payments, we’ve seen the first mover advantage at work in Visa and Mastercard. Those companies had the foresight to adapt to buyers’ changing preferences for a seamless purchasing experience, and in the process, they revolutionized their industry as they connected the rails between merchants and banks to enable commerce.

Just as Visa and Mastercard created the foundation for the cashless economy, Sure is building the technology rails and network that is transforming how insurance is distributed, underwritten, and experienced – digitally. We are not just digitizing insurance – we are reimagining it.

What Sure brings to the table for carriers, brands, and consumers

Unlock for carriers

In a digital world, carriers need digital distribution, both through direct to consumer experiences as well as through embedded brand partnerships. Carriers have been behind the curve in catching up to digital-first experiences and Sure powers their offline-to-online transition through its technology rails and network. Sure is the only complete solution to unlock the potential of digital insurance for carriers.

Seamless path to digital insurance

Carriers are experts in underwriting and managing risk. They are not expert technologists. They know that digital is the path forward, but they can’t build it themselves, because it’s both time-intensive and cost prohibitive to work with as many as 30 vendors to make their digital dreams a reality. That’s where Sure steps in to eliminate the friction and dramatically decrease time to market to launch new digital insurance programs.

Unlock for brands

More and more brands are entering the insurance market as consumers expect a frictionless experience to purchase coverage and protection right alongside other products and services. This creates both a better customer experience as well as establishing more customer loyalty. Sure provides both the insurance expertise and the insurance products on its insurance technology rails to make it a reality for non-insurance brands.

Digital insurance programs at the ready

Brands recognize they need to provide insurance and protection options to their customers seamlessly. The problem is they aren’t insurance experts, let alone digital insurance experts. Instead of letting brands fumble around in the dark, trying to find a carrier who can build a digital insurance program for them, we connect them to carriers who already know how to work with us and have their insurance products on Sure’s rails.

Unlock for consumers

We live in a digital world and consumers expect digital experiences. The problem is that engaging in insurance transactions hasn’t kept pace with the times. Through Sure’s technology rails, consumers can now transact with insurance through a purely digital experience. The same as using the rails of Visa and Mastercard to make purchases with their credit cards, they can now transact with insurance on Sure’s rails.

Frictionless insurance when you need it most

Consumers want frictionless, digital-first experiences in all facets of their lives. Unfortunately, insurance has been the last remaining holdout to embrace our digital-first world. Sure is turbocharging the insurance industry to embrace digital. Consumers increasingly don’t want to speak to an agent, or complete paperwork for policies and claims. Sure transitions these experiences from offline to online on its rails.

A vision for the future of insurance on Sure’s technology rails and network

Insurance is standing at the gate of major change.

What Sure brings to the table for carriers, brands, and consumers

Unlock for carriers

Seamless path to digital insurance

Unlock for brands

Digital insurance programs at the ready

Unlock for consumers

Frictionless insurance when you need it most

Take the first step to unlock the potential of digital insurance

A vision for the future of insurance on Sure’s technology rails and network

Insurance is standing at the gate of major change.

What Sure brings to the table for carriers, brands, and consumers

Unlock for carriers

Seamless path to digital insurance

Unlock for brands

Digital insurance programs at the ready

Unlock for consumers

Frictionless insurance when you need it most

Take the first step to unlock the potential of digital insurance

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