From buying a home, to purchasing a car, to the safekeeping of family members, insurance is being distributed and purchased in new and innovative ways. For consumers, buying options have reached modern levels of convenience with digital autonomy in just a matter of clicks. For carriers and brands, offering these purchase capabilities broadens market reach and enhances user experiences and loyalties.
However, building and managing a digital insurance program can be a long and painful journey. There are complexities in creating an efficient digital insurance program that only those working with rate service organizations (RSOs) can explain. In order to better serve our partners and fully understand where carriers and brands are at in their digital insurance journey, The State of Digital Insurance Survey was born.
